Case Study: Upciti
The Challenge
Upciti, a Series A French smart city technology company, was entering the US market with a proven product and early traction — live deployments in a handful of cities and reps on the ground in the US. But the revenue infrastructure required to scale US operations did not exist. These are common challenges for companies at this stage of US market entry — Upciti's were compounded by the complexity of a European company navigating US GovTech for the first time.
The Solution
RVNU embedded alongside the CEO as his Revenue Co-Pilot, applying our 4-Phase/16-Stage Operating System to build the complete revenue foundation over ~12 months on a month-to-month basis — ensuring radical bi-directional alignment throughout.
What They're Saying
"Entering the US GovTech market, there are a hundred mistakes you can make and each one costs valuable time. RVNU helped us avoid those mistakes, move faster, and build the right foundation for US revenue — with the systems and the connections we wouldn't have had on our own."
The Result
Upciti have paid down their GTM debt. Pipeline is now being built against qualified criteria with meaningfully higher ACVs. The CEO has shifted from being embedded in most deals to leading revenue strategy. The company is actively recruiting its next wave of hires using the systems RVNU built.
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