OUR STORY

The RVNU Story

After two decades leading GTM at Yahoo, Maxymiser, Guidebook, Wonderschool, Tableau, and Spekit, we saw a broken pattern: founders expected to scale revenue without the systems, team, or support to do it. CROs were hired too early and failed. RevOps came too late. And the gap between traction and repeatability killed momentum. So we built the company we wished we’d had—one that gives founders the muscle and precision to scale with confidence.

RVNU is a complete go-to-market operating system. We embed alongside founders, build the systems their future CROs will inherit, and guide them through the 16 stages that define the journey to $20M ARR. From our GTM “MBA” for first-time founders, to strategic advisory and Co-Pilot programs for later-stage teams, to VC workshops, due diligence, and direct investment—we eliminate GTM debt, engineer repeatable revenue, and help ambitious startups reach escape velocity—with precision, speed, and skin in the game.

Laura and Wayne from RVNU standing together

Laura and Wayne from RVNU walking and laughing

THE NUMBERS

Proven Results in Early-Stage B2B SaaS Companies

100+

companies accelerated

$200M+

in net new revenue generated

63%

cost savings vs. full-time CRO

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MEET YOUR GUIDES

Meet the RVNU Team

GTM experts with 40+ years of combined experience.

Laura Wheeler

Co-Founder & COO

Laura builds the operational engines that power GTM scale. She led RevOps at Tableau through IPO (NYSE: DATA, acquired by Salesforce for $15.7B) and built revenue operations from scratch at Spekit, a venture-backed SaaS startup.

At RVNU, Laura leads product development, advisor certification, and our consulting delivery model — ensuring everything we ship actually works in the wild. She’s worked with scale-ups like Tailscale, Portainer, and Upciti to drive GTM execution and operational rigor.

Wayne Morris

Founder & CEO

Wayne has led revenue growth across startups in the US, Europe, and Asia from $0 to $20M+ in ARR, dating back to 2009. He’s been selling disruptive SaaS since 1998 and helped grow companies that were acquired by some of the world's leading tech firms:

Building multi-channel demand generation beyond founder networks

Implementing metrics-driven pipeline management processes

Scaling customer acquisition while maintaining efficient CAC

Creating sales processes that work for non-founders

He’s also an angel investor and strategic advisor to startups including Brightwheel, Civic, Contractor Commerce, Mentava, Portainer, Upciti, and Upfront.

TESTIMONIALS

Proven Results Across
100+ B2B SaaS Companies

100+

companies accelerated

$200M+

in net new revenue generated

63%

cost savings vs. full-time CRO

"In a world of surface-level advice and AI-generated guidance, Wayne digs deep into business nuances to provide objective, first-principles thinking. His clear guidance at Zenhub cut through the noise to focus on what really matters - which is why I still turn to him for guidance on sustainable revenue growth.”

Aaron Upright

Co-founder, ZenHub

"Before working with RVNU, I was having long, unfocused conversations and too scared to ask the real questions. They taught me how to vet people, frame value effectively, and close deals. As a result, I've landed some of the biggest enterprise deals of my life - $3,000/month contracts.”

Maddie Wang

Founder, OGTool

"Wayne is my key GTM advisor across Upfront's complex childcare-govtech market. Whenever I face strategic positioning questions or tactical execution challenges, he's the first person I turn to - his ability to quickly grasp complex situations and provide actionable guidance has been invaluable to our go-to-market success.”

Dana Levin-Robinson

CEO, Upfront

"Wayne cuts through startup noise to focus on what actually matters - real market signal and validated demand. At Civic, his framework for testing hypotheses before committing resources has been invaluable as we navigate complex product decisions and go-to-market direction updates”

Titus Capilnean

VP, Civic

“The RVNU operating system helps us establish differentiated positioning and structure experiments that generate real data to inform our strategic bets. At Civic, RVNU's guidance combines insights with our instincts to ensure we're making calculated decisions about where to focus our GTM efforts.”

Chris Hart

CEO, Civic

“Wayne helped us solve a complex double-crediting issue in weeks, not months. Unlike typical consultants, he’s lived these challenges and provides clear, tangible solutions. He’s the first person I call for any sales or revenue challenge.”

Tom Logan

Co-founder & CEO, Cohley

“Wayne was instrumental in building the foundation of brightwheel's enterprise sales division. He approaches his work not as an external consultant, but as a true member of the team.”

Dave Vasen

CEO, Brightwheel

View All Testimonials

GET STARTED

Ready to Engineer Your Path to Escape Velocity?