The most comprehensive
GTM operating system for B2B SaaS

Used by 100+ founders to unlock millions in ARR. Built to drive rapid revenue growth by aligning your entire team around a proven operating system.

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How It Works

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THE CHALLENGE

Raised a series A, but can't make revenue grow fast enough?

Breaking through the founder-led sales ceiling requires more than just hiring salespeople.

Growth Plateau

You have product-market fit, but can't achieve the 3X ARR growth you promised your VCs.

Team Misalignment

Product, engineering, and GTM teams have different priorities.

Resource Allocation

Limited capital creates pressure to prioritize correctly.

THE FRAMEWORK

Our 16-Stage Framework Aligns Your Entire Team

From Idea Market Fit to Scale, understand exactly where you are and what to prioritize next.

“Instrumental in building the foundation of Brightwheel's enterprise sales division”

Dave Vasen

Founder, Brightwheel (Series C, unicorn)

The RVNU framework provides a common language and measurement system across all departments, ensuring everyone is focused on the metrics that drive sustainable revenue growth.

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THE FACTS

Navigating Critical Startup Growth Chasms

These are the phases where go-to-market decisions matter most—and where RVNU operates.

Series A Chasm

68% OF FOUNDERS FAIL TO SUCCESSFULLY TRANSITION FROM FOUNDER-LED SALES *

Moving beyond founder-led sales to a professional sales organization

Establishing repeatable sales methodologies

Creating alignment between product and sales teams

RVNU Expertise: Founder-led sales transition programs, sales process development

Pipeline Scaling Chasm

62% STRUGGLE WITH PREDICTABLE REVENUE GENERATION *

Building multi-channel demand generation beyond founder networks

Implementing metrics-driven pipeline management processes

Scaling customer acquisition while maintaining efficient CAC

Creating sales processes that work for non-founders

RVNU Expertise: Demand generation frameworks, pipeline optimization systems, SDR/BDR team development

Retention & Expansion Chasm

68% OF TEAMS FAIL TO MOVE UP-MARKET INTO THE ENTERPRISE *

Building systematic customer success operations beyond ad-hoc support

Developing proactive expansion strategies to increase customer lifetime value

Scaling onboarding processes for larger customers

Hiring and integrating senior GTM executives who can drive retention

Creating effective revenue operations to support expansion

RVNU Expertise: Customer success playbooks, executive integration programs, expansion strategy frameworks

Enterprise Scaling Chasm

57% FAIL TO ACHIEVE NET REVENUE RETENTION ABOVE 100% *

Rebuilding sales processes to address enterprise procurement requirements

Evolving GTM leadership capabilities beyond initial growth phase

Developing specialized enterprise customer success capabilities

Creating effective executive-level value narratives for C-suite buyers

Maintaining GTM agility while adding necessary enterprise processes

RVNU Expertise: Enterprise GTM transformation, leadership evolution frameworks, go-upmarket playbooks

* All statistics are derived from RVNU's proprietary survey of 100+ B2B SaaS founders conducted in Q1 2025. The research analyzed common growth challenges across revenue stages from $500K to $25M+ ARR, with a focus on go-to-market strategy, team structure, and revenue operations.

Do you know what

your next move is?

THE FACTS

Your Custom $20M Roadmap

Identify your GTM debt and get a prioritized action plan for reaching escape velocity.

Complete Assessment

Answer targeted questions about your current GTM approach (20 minutes)

Get Analysis

We analyze your responses against our benchmark data from 100+ B2B SaaS companies

Review Roadmap

Receive your custom $20M Roadmap with prioritized actions to unlock your growth path

Take Action

Implement personalized recommendations immediately

Your $20M Roadmap provides all the insights you need to move forward — many founders successfully implement these recommendations independently.

Executive Alignment

Resource Prioritization

Faster Path to $20M

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GTM $20M Roadmap Report by RVNU page one preview

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THE PATH

Your Path to Escape Velocity

A structured journey from GTM assessment to scalable revenue growth.

START HERE — FREE

$20M Roadmap

Identify your GTM debt and get prioritized actions

20-minute self-assessment

GTM debt score & benchmarking

Actionable growth opportunities

Complete implementation guidance

Get Your Free Roadmap

$199/YEAR

RVNU Community

Join our community of B2B SaaS founders

Premium Substack newsletter access

Access to the RVNU SaaS Startup 'MBA' Program

Peer networking

Bonus frameworks

Exclusive event invites

Join the Community

$2,499/YEAR

The Vault

Core frameworks for common GTM challenges

16 deep dive learning modules

25+ essential frameworks

Monthly Live Session and/or Q&A

Exclusive RVNU event invite

Learn More

$14,999/WORKSHOP

Strategy Workshop

GTM audit and full day executive team alignment

Full GTM audit

Cross-functional alignment (Engineering, Product, GTM)

Detailed 6 month GTM roadmap

Unified implementation plan

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Co-Pilot Program

Advisory and Fractional Revenue Leadership to engineer your revenue growth

Dedicated GTM leadership

Tactical execution support

Custom revenue playbook design & implementation

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FROM $5,000/MONTH

TESTIMONIALS

Proven Results Across
100+ B2B SaaS Companies

100+

companies accelerated

$200M+

in net new revenue generated

63%

cost savings vs. full-time CRO

"In a world of surface-level advice and AI-generated guidance, Wayne digs deep into business nuances to provide objective, first-principles thinking. His clear guidance at Zenhub cut through the noise to focus on what really matters - which is why I still turn to him for guidance on sustainable revenue growth.”

Aaron Upright

Co-founder, ZenHub

"Before working with RVNU, I was having long, unfocused conversations and too scared to ask the real questions. They taught me how to vet people, frame value effectively, and close deals. As a result, I've landed some of the biggest enterprise deals of my life - $3,000/month contracts.”

Maddie Wang

Founder, OGTool

"Wayne is my key GTM advisor across Upfront's complex childcare-govtech market. Whenever I face strategic positioning questions or tactical execution challenges, he's the first person I turn to - his ability to quickly grasp complex situations and provide actionable guidance has been invaluable to our go-to-market success.”

Dana Levin-Robinson

CEO, Upfront

"Wayne cuts through startup noise to focus on what actually matters - real market signal and validated demand. At Civic, his framework for testing hypotheses before committing resources has been invaluable as we navigate complex product decisions and go-to-market direction updates”

Titus Capilnean

VP, Civic

“The RVNU operating system helps us establish differentiated positioning and structure experiments that generate real data to inform our strategic bets. At Civic, RVNU's guidance combines insights with our instincts to ensure we're making calculated decisions about where to focus our GTM efforts.”

Chris Hart

CEO, Civic

“Wayne helped us solve a complex double-crediting issue in weeks, not months. Unlike typical consultants, he’s lived these challenges and provides clear, tangible solutions. He’s the first person I call for any sales or revenue challenge.”

Tom Logan

Co-founder & CEO, Cohley

“Wayne was instrumental in building the foundation of brightwheel's enterprise sales division. He approaches his work not as an external consultant, but as a true member of the team.”

Dave Vasen

CEO, Brightwheel

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RESOURCES