Case Study: Contractor Commerce
How Contractor Commerce Nearly Tripled Average Revenue Per Account in 7 Months Using RVNU's Proprietary Operating System.
The Challenge
Contractor Commerce, a bootstrapped SaaS company creating "eCommerce for contractors," had ambitious growth plans but lacked systematized go-to-market success.
They were stuck with pricing tiers of $99, $149, and $499 monthly, relying on founder-led sales, struggling with churn, and chasing volume over value.
Their close rate was tough to measure, accurate revenue forecasting was impossible, and scaling required expert guidance to accelerate growth.
The Solution
RVNU's 7-Month Executive Copilot Engagement using our Operating System delivered:
- Deep revenue diagnostics using our proprietary framework
- A clear rapid revenue growth roadmap with value-based pricing strategy
- Complete pricing transformation from $99-$499 to $500-$1,500 monthly plans
- Scalable sales process eliminating founder dependencyRevenue operations infrastructure with predictable forecasting
Transformation Results
What They're Saying
"We set a goal to get our ARPA close to $400. Within four months after our engagement ended, we're now at $825+ with product for people to expand to. Because we followed the framework. This morning we had a customer upgrade from $99/month to $1,500/month. RVNU freed me up to work with manufacturers on strategic partnerships - like the dealer locator integration that drove this upgrade."
Paul Redman
Head of Revenue, Contractor Commerce
"RVNU partnered closely with Paul and me, working in the boat with us rather than advising from the sidelines. Now I'm free to focus on expanding into new home service verticals and strategic manufacturer partnerships while our revenue machine runs predictably without founders selling."
Will Housh
CEO, Contractor Commerce
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