Your Custom $20M Roadmap

Yes, the $20M Roadmap is completely free with no hidden costs or obligations. It was developed by reverse engineering our founder's back-to-back successes as a revenue leader in early-stage B2B SaaS startups across the US, Europe, and Asia. Similar GTM audits typically cost thousands of dollars and take weeks of effort with questionable outputs. Our assessment provides instant, actionable insights delivered directly to your email inbox with no strings attached. You can implement the recommendations independently without any further engagement with RVNU.

We give away the $20M Roadmap for two primary reasons. First, democratizing access to expert GTM knowledge is core to our mission as a company. We believe founders all over the world should have access to expert guidance without spending money they likely can ill afford, especially in the crucial early stages. By providing this assessment for free, we enable startups globally to benefit from our proven framework and benchmarking data. Second, it allows us to identify promising companies that align with our expertise, helping us determine the best startups to potentially work with and invest in. This creates a win-win relationship where we can provide significant value upfront while finding partners whose success we can help accelerate.

The $20M Roadmap assessment takes approximately 20 minutes to complete. We've designed it to be comprehensive yet efficient, focusing on the most critical aspects of your GTM approach. The questions are targeted and straightforward, allowing you to complete the assessment in a single sitting. After submission, you'll receive your custom roadmap instantly in your email inbox - no lengthy waiting periods or complex follow-up processes.

The assessment should ideally be completed by the founder, CEO, or a senior executive with visibility across product, engineering, and go-to-market functions. This ensures the responses accurately reflect your company's current state and challenges. For the most valuable results, the respondent should have knowledge of your current sales approach, product adoption metrics, team structure, and growth targets. Multiple team members can collaborate on the responses if needed.

Executive Workshops ($14,999) are ideal for companies preparing for rapid growth and seeking alignment across engineering, product, and GTM functions. These full-day intensive sessions work best for companies that: 1) Have completed the $20M Roadmap, 2) Want to use our GTM operating system as their foundation, 3) Have a defined leadership team, and 4) Need a detailed 6-month execution plan with full team buy-in. The workshop creates cross-functional alignment and delivers a custom implementation roadmap that all stakeholders help create and commit to executing.

The Co-Pilot program is designed for companies with $5M+ ARR that need hands-on GTM leadership to drive accelerated growth. It's ideal for companies that have product-market fit but face challenges creating a repeatable, scalable revenue engine. Companies benefit most when they have strong product and engineering capabilities but lack experienced GTM leadership to orchestrate sales, marketing, and customer success functions. The program requires founder/CEO commitment and can be accessed after completing a strategy call with our team, which first requires completion of the $20M Roadmap assessment.

The Co-Pilot program is customized based on your specific needs and engagement scope, with pricing typically ranging from $15,000-$30,000 per month depending on the complexity of challenges and level of support required. This investment includes dedicated fractional GTM leadership from RVNU founders and a bench of experts with specific skill sets matched to your requirements. Additionally, RVNU takes an equity stake in all Co-Pilot clients, aligning our incentives with your long-term success. The program includes regular in-person meetings to ensure alignment and progress.

We're passionate about helping founders succeed and appreciate your support in return. The best ways to support us are: 1) Share a testimonial via the link provided in your roadmap email if you found the assessment valuable, 2) Spread the word on LinkedIn or Twitter by tagging @RVNU and sharing your experience with the assessment, or 3) Refer other founders and GTM leaders who might benefit from our approach. These simple actions help us reach more founders who can benefit from our framework and continue our mission of democratizing access to expert GTM knowledge. Your support enables us to keep providing valuable resources like the $20M Roadmap for free.

Your $20M Roadmap is highly customized based on your specific responses to the assessment. We analyze your answers against benchmarks from 100+ B2B SaaS companies to identify your unique GTM debt and growth opportunities. Unlike generic audits that provide vague recommendations, our roadmap delivers a personalized GTM debt score, identifies your position within our 16-stage framework, highlights specific bottlenecks in your revenue motion, and provides prioritized action recommendations based on your company's current situation and challenges.

After receiving your $20M Roadmap, you have several options. For those not ready to take immediate action, subscribing to our newsletter ($99/year) is a great way to receive ongoing GTM insights. If you're ready to implement right away, consider our Vault ($2,499/year) for comprehensive frameworks, an Executive Workshop for rapid team alignment, or our Co-Pilot program for hands-on GTM leadership. Regardless of your choice, the roadmap provides actionable recommendations you can begin implementing immediately to reduce your GTM debt and accelerate growth.

Absolutely. The $20M Roadmap is designed to be actionable on its own, with clear implementation guidance for each recommendation. Many founders successfully implement these recommendations independently without further engagement with RVNU. We prioritize recommendations based on impact and effort, giving you a clear sequence for implementation. If you'd like ongoing insights, our newsletter ($99/year) provides regular GTM content. For more comprehensive support, our Vault, Workshop, or Co-Pilot options are available.

Strategy calls provide the most value to companies that: 1) Have completed the $20M Roadmap assessment, 2) Generate $2M+ in ARR, 3) Have secured Series A+ funding, 4) Maintain 18+ months of runway, and 5) Are headquartered in North America, Europe, or ANZ. Founder or CEO participation is essential. Companies at this stage typically face complex GTM challenges where our expertise can provide significant value. The call explores if there's a fit between your specific challenges and our capabilities.

The RVNU Community is delivered through our newsletter subscription ($99 per year), providing B2B SaaS founders with regular GTM insights, content, and event announcements. It serves as a foundational level of engagement with our methodology and thinking. For those seeking a more interactive community experience with implementation support, our Vault subscription ($2,499/year) includes access to exclusive office hours and a deeper level of engagement with RVNU experts, in addition to our comprehensive framework library.

The Co-Pilot program runs for a minimum of 6 months and typically concludes when your company reaches escape velocity. This means you've established a repeatable, scalable revenue engine and are consistently hitting your growth targets. The program leverages both RVNU founders and a bench of experts with specific skill sets tailored to your requirements. Throughout the engagement, we meet with clients in person frequently to ensure alignment and successful implementation. As the engagement concludes, we transition leadership to your internal team or to permanent hires we've helped identify and onboard.

We take data privacy seriously. Your specific company data is kept confidential and never shared with third parties. During the assessment, we ask for your opt-in permission to use anonymized data for research purposes. This anonymized data helps us refine our benchmarks, identify industry trends, and may be used in research papers that advance GTM knowledge in the B2B SaaS community. We also request permission to include your company logo in our client logo reel, which helps demonstrate the breadth of companies that trust our methodology. You can opt out of either or both of these options during the assessment process while still receiving your full customized roadmap.

The Co-Pilot program ROI should be measured through both leading and lagging indicators. Leading indicators include increased pipeline generation, improved sales conversion rates, reduced sales cycles, and enhanced team alignment. Lagging indicators focus on revenue growth rate, improved GTM efficiency (measured by CAC:LTV ratio), increased win rates, and higher average deal sizes. Most clients see a 3-5x return on their investment through accelerated revenue growth and improved GTM efficiency within 6-9 months.